Google Ads·15 min read
Google Ads for Dropshippers: The Complete 2024 Guide
Google Ads is the sleeping giant most dropshippers ignore. Here's how to build a profitable Google shopping campaign from scratch, even with thin margins.
Google Ads is the sleeping giant most dropshippers ignore. Here's how to build a profitable Google shopping campaign from scratch, even with thin margins.
Why Dropshippers Sleep on Google
Most dropshippers stick to Facebook because that's what the gurus teach. But here's the thing: Google traffic converts at 2-3x the rate of Facebook, and CPCs are often 50% lower for product-specific searches.
Setting Up Your First Campaign
The key to Google Ads success for dropshipping is starting with Performance Max campaigns targeted at high-intent keywords.
- Start with your best-selling products only
- Use negative keywords aggressively
- Set a realistic target ROAS (start with 150%, scale from there)