The Account Structure That Survives Facebook's Algorithm
Most advertisers structure their accounts wrong. After testing 50+ structures across $2M in spend, this is the only one that consistently survives policy reviews.
Most advertisers structure their accounts wrong. After testing 50+ structures across $2M in spend, this is the only one that consistently survives policy reviews.
The Problem With Conventional Wisdom
Everyone tells you to consolidate campaigns, use broad targeting, and let Facebook's algorithm do the work. And while that advice works for spending money efficiently, it's a disaster for account longevity.
Why? Because when one campaign gets flagged, it often takes down the entire ad account with it.
The Survivable Structure
Here's the structure I now use across all accounts:
- Separate Business Managers for each brand — Never put all eggs in one basket
- Multiple ad accounts per BM — Rotate spend across accounts
- Isolated campaign objectives — Prospecting and retargeting in separate accounts
The goal isn't just profitable ads—it's building a resilient advertising operation that can survive the inevitable account issues.